Every product team used to work the same way: slow discovery, designers as bottlenecks, agile scrum ceremonies that meant nothing because the rest of the company was still doing waterfall, and a measurement phase everyone skipped. The result was feature factories everywhere. In this episode, I break down what product development looked like before AI and what it looks like now — based on my own experience and conversations with founders and engineers building AI-native companies.
Watch on YouTube:
TIMESTAMPS
00:00 How Product Development Worked Before AI
01:06 Discovery: Slow Data, Slow Analysis
02:17 Design: Always a Bottleneck
03:43 Delivery: Scrum in a Waterfall Company
06:36 Measurement: The Phase Everyone Skipped
07:00 The Feature Factory Problem
07:43 How AI Changed Discovery
09:06 The New PM: Full-Stack Product Builders
12:00 How AI Changed Design: Three Approaches
15:44 How AI Changed Delivery: Four Levels of AI Collaboration
20:00 Tools: Cursor, Claude Code, Codex, Superpowers, nWave
22:22 How AI Changed Measurement
24:16 AI-Native Startups Are Finally Agile
25:37 Daily Sprints and Same-Day Feedback (Andsend)
26:39 The Convergence of Product and Engineering Roles
28:39 What This Means for Your Career
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RESOURCES MENTIONED
- PostHog — product analytics platform with AI-powered insights
- Andsend — AI-native startup with daily sprints
- Cursor — AI-powered IDE
- Claude Code — AI coding agent by Anthropic
- Codex — AI coding agent by OpenAI
- Superpowers — AI agent framework for software development
- nWave — multi-agent framework for the full product development lifecycle
- Lovable, V0, Bolt, Stitch, Replit — AI prototyping tools
- Figma MCP — integration between AI agents and Figma
- MCP Protocol — Model Context Protocol for tool integration
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CONNECT WITH PRODUCT ENGINEERS
Host: Peppe Silletti
LinkedIn: https://www.linkedin.com/in/peppesilletti/
Website: https://peppesilletti.io
Product Engineers
Website: https://productengineers.com
Newsletter: https://newsletter.productengineers.com
Community: https://discord.gg/4sMtRNSgU4
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SUPPORT THE SHOW
If you've seen AI change how your team builds products — or you're still stuck in the old way — share this episode with your team. Drop a comment with what phase AI impacted most for you: discovery, design, delivery, or measurement.
